Platter vs. Off-the-Shelf Shopify Themes: What Sets Us Apart

Integrated Functionality: The Platter Advantage

Platterʼs theme and app bundle takes your Shopify store to the next level by seamlessly integrating cutting-edge ecommerce features, setting it well apart from the standard offerings out there. With options like Mix & Match Bundling, In-Cart Upsells, and Shoppable Videos built right in, Platter takes what could be complex add-ons and turns them into natural parts of your store's experience.

Platter makes shopping easier for customers and improves crucial business metrics like the conversion rate and average amount spent per order. Let's take a quick look at some of Platter's features that are rare in other storefront themes and products.

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Mix-and-Match Bundling

Platterʼs Mix & Match Bundling is designed for flexibility and increased sales. Here's what makes Platter's offering unique compared to traditional bundling options:

• Customer-Centered Bundling: Unlike rigid pre-set packages, Platter allows shoppers to choose which products to bundle freely, creating a customized shopping experience.

• Encouraging Bigger Purchases: Platterʼs tiered discounting system rewards customers as they add more items to their bundles, motivating them to increase their order size and, consequently, their spending.

• Smooth Bundling Experience: The bundling feature seamlessly integrates into Platter's Shopify theme and app. This feature allows customers to enjoy a cohesive journey from product selection to checkout without the disjointed feel that can result from using separate bundling plugins.

• Smart Inventory Sync: Platterʼs bundles sync perfectly with Shopifyʼs inventory management, ensuring accurate stock levels are maintained and minimizing the risk of overselling, a critical feature that not all competitors may offer.

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Shoppable Videos

Platter takes the online shopping experience to new heights with its shoppable video feature, which cleverly embeds product links directly within the video. This lets customers shop the showcased products with a simple click without pausing the video. Here's how this feature sets Platter apart:

1. Interactive Experience: While watching, viewers can engage with products that catch their eye instantly, and they no longer have to search a website for that one item.
2. Direct Purchasing: With interactive hotspots, videos guide customers to learn more and buy immediately via external pages or in-video pop-ups.
3. Custom Video Creation: In addition to embedding, Platter allows the creation of bespoke shoppable videos. These can be strategically placed on web pages or shared on social media, extending the reach of an interactive shopping session.
4. Engagement with Loyal Viewers: Platter taps into an audience already engaged with the content by integrating shopping directly into videos, offering them a frictionless transition from viewing to buying.
5. Insightful Analytics: Performance tracking is integral to Platter. Every shoppable video is a source of valuable data about customer behavior and preferences, which can be used to fine-tune content creation and marketing tactics.

Unlike themes, where videos serve solely as visual aids, Platter's Shoppable Videos actively drive sales by simplifying the purchase process. They remove additional searching or navigation that might deter a potential buyer. With this level of integration, Platter ensures that customers move from interest to purchase in a single, fluid motion.

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In-Cart Upsell

Platter's In-Cart Upsell feature transforms the typical checkout process. It cleverly recommends products that complement what the shopper already has in their cart. Whenever customers add any item to their cart, Platter's technology intelligently identifies related products or accessories that complement what they're already purchasing.

The cart presents these recommendations as nonintrusive and visually appealing, prompting customers to consider adding more to their purchases.

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In-Checkout Upsell

Platter's in-checkout upsell feature breathes new life into the profitability strategies of Shopify stores by smartly nudging customers right before they finalize their purchases. Here are its key benefits:

1. Last-Minute Deals: As shoppers are about to complete their purchase, Platter enables you to showcase attractive deals that entice them to add more items to their cart.
2. Higher Order Values: The strategic placement of offers can lead to customers buying more, effectively raising the average value of orders.
3. Smoother Operations: Platter directly integrates this capability into the checkout process, so you won't rely heavily on developers to implement such features.

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Speed and Cost Efficiency: Streamlining Storefront Development

Shopify store owners typically manage multiple third-party apps to expand the capabilities of their online stores. Regular themes usually lack enough features, so extra apps are needed to fill the gaps.

Platter streamlines Shopify storefront development by combining multiple apps into one platform, providing cost-saving features that enhance functionality, speed up operations, and drive sales. As Ben Sharf, Co-Founder of Platter, explains, "We've built a product suite where everything works together...saving you money by streamlining the process." This simplifies the tech stack and cuts down on the costs associated with app subscriptions and external developers.

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Empowering Teams: Simplifying Storefront Management

Platter comes with over 30 customizable sections for your online store. This ease of making adjustments and adding a personal touch helps brands keep up with changing markets.

Ben underscores the value of this feature, noting, "Allowing your marketing team to make advanced customizations quickly directly with the theme editor and app empowers your team." Platter's design is so user-friendly that even those without coding experience can update and personalize the online store. This boosts efficiency and inspires creativity and autonomy in the team.

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Continuous Improvement and Support: The Platter Ecosystem

Platter offers more than a powerful Shopify theme. It stays in step with its users' needs by regularly rolling out new features, which are included at no extra charge. This keeps online storefronts fresh and competitive.

Platter's support is more like an alliance. As Ben puts it, "We help distill and handle the entire process of building a high-converting storefront onboarding to the evolution of the storefront." This ongoing support is crucial for businesses adapting to changing ecommerce trends and consumer behaviors.

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The Platter Difference in Shopify Themes

Platter enhances Shopify stores by offering a suite of features that simplify store management, improve the shopping experience, and aim to increase sales.

By integrating capabilities like Mix-and-Match Bundling and Shoppable Videos directly into its theme, Platter eliminates the need for customization apps, streamlining workflow and reducing expenses. Consolidating your functionalities and apps isn't just about saving money—it's about getting your products to the market faster.

Platter allows even the least tech-savvy team members to adjust your storefront quickly and effectively, making store management more accessible. With Platter, you're not just keeping up; you're equipped with ongoing updates and support to stay ahead of the curve.

As you plan the next steps for your online store, consider whether your current setup is actively helping you grow or simply keeping the wheels turning.

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