Why We Built Platter: Unlocking Profitability for Shopify Brands

The Inefficiencies in Traditional Ecommerce Development

Ecommerce brands regularly encounter a complex web of design restrictions and sluggish website functionalities. These constraints not only slow down website launches but also inhibit the creation of a seamless online shopping experience, which can deter potential customers. The ecommerce sector demands solutions that can easily adapt to changing trends and consumer preferences, ensuring that online stores remain appealing and functional.

Additionally, the traditional billing model, which often calculates costs based on the duration of work, can lead to skyrocketing development expenses that many businesses struggle to justify. As ecommerce businesses aim to scale up, they face rising costs due to sales-based transaction fees.

Moving towards transparent, upfront pricing and streamlined development processes is required for businesses seeking to maintain momentum and growth without being constrained by escalating expenses or prolonged development timeframes.

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Simplifying the Tech Stack: A Key to Cost-Effective Operations

A bloated tech stack can be a significant drain on resources, both in terms of finances and operational bandwidth. Platter's philosophy streamlines operations by replacing numerous point solutions with one cohesive system.

Here is how simplifying your tech stack can benefit your business:

• Reduced Overhead Costs: Fewer systems mean fewer subscriptions.

• Unified Customer Support: A single tech system improves support coordination, leading to quicker resolution of customer issues.

• Enhanced Team Productivity: With a consolidated tech stack, teams spend less time toggling between systems and more time on value-adding activities.

• Improved Data Management: A streamlined tech stack facilitates better data integration and analytics, leading to more informed decision-making.

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Continuous Improvement over Periodic Overhaul

Platter stands firm on the principle that making small, ongoing improvements to your online store is far better than costly, sweeping changes yearly. This marks a shift from the old way of doing things, where large and infrequent updates can cause downtime and inconvenience for customers. Platter focuses on smoother, more consistent storefront enhancement, in line with the needs of modern ecommerce businesses.

Platter streamlines theme customization, making it more affordable and less technical. Plus, we release new feature updates every quarter for our customers to easily implement. This not only keeps the storefront fresh and competitive but also spreads out the cost and effort involved in upgrades, making it more manageable and less risky.

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Empowering Brands with User-Centric, Agile Solutions

Empowerment and ease of use are central to Platterʼs user-centric approach. "Allowing teams to do more with less and making changes quickly without so much reliance on third parties for support," says Sharf, outlining how Platter enables brands to be more agile.

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The Financial and Strategic Advantages of a Subscription Model

Platter's pricing model offers ecommerce brands significant value through its two-part structure. It includes a manageable monthly subscription fee that grants you access to all the latest updates and features, avoiding any surprise charges. This model is particularly cost-effective when considering the alternative—developing an equivalent storefront from scratch, which could easily run into six figures and take up to a year to complete.

The subscription taps into the benefits of collective progress, as you'll be leveraging technology that has been refined over several years. Access to these advancements comes at a fraction of what it would otherwise cost, underscoring the genuine value of subscribing.

Additionally, there's an initial fee that covers designs and implementation. However, due to the streamlined, productized process Platter has developed, these costs are significantly lower than what you might face elsewhere.

When you add up the implementation expenses and the annual subscription, the total is much less than what competing solutions charge. Plus, spreading the cost over 12 months instead of an upfront payment makes this approach even more attractive financially.

With Platter's subscription, ecommerce brands enjoy stabilized operating costs for better budget control and scalable growth as relative subscription expenses decrease with increased sales and enhanced strategic flexibility.

Predictable expenses mean that brands can direct their resources towards other critical areas, such as marketing and customer engagement, setting the stage for increased profitability and a more adaptive market approach.

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Enabling Profitable Shopify Brands

We've looked at the downsides of old-school ecommerce development, highlighting how outdated agency setups and sales-based fees can hold brands back.

Opting for clear-cut flat fees and tidying up the tech stack, Platter makes sure that costs stay steady and manageable. This lets businesses grow freely without worrying about their expenses climbing just because they sell more.

Furthermore, our subscription model makes financial planning more reliable and injects flexibility into Shopify stores. This enables businesses to quickly adapt to changing customer tastes. The combined power of AI and a lean tech setup enhances flexibility, giving brands the insights and quick reflexes they need to thrive in fast-moving markets.

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