How Platter's Theme and App Bundle Builds More Profitable Storefronts (+ Expert Insights)

Enhancing User Experience Using Smart Theme

User-friendly shopping experiences are the cornerstone of effective conversion rate optimization.

Platter Smart Theme is a comprehensive Shopify theme bundled with a powerful app designed to boost your online store's conversion rates and average order values by streamlining design and functionality. The Theme prioritizes website UX with design elements like the Mega Menu and Slide-Out cart drawer.

As Ben Sharf, Co-founder of Platter, explains,

"Having a mega menu helps with website navigation, and this feature significantly boosts conversion rates for Platterʼs clients."

‍

These features empower even the least tech-savvy teams to create high-quality custom storefronts built with conversion in mind. They deliver smooth shopping experiences with exceptional UX.

Does your store have more products than hours in the day to browse? Mega menus display your products with clear, multi-column dropdown lists that allow users to navigate extensive product ranges without information overload.

‍

‍

The Slide-Out Cart feature helps shoppers finish their purchases quickly. Once they add something to their cart, the slide-out cart appears, making it easy for them to go straight to checkout and complete their order without delay. The slide-out cart creates a speedy and hassle-free shopping experience, increasing your conversions (and customer satisfaction rate).

Platter is your go-to solution for boosting user engagement. It enhances your website by incorporating user-friendly features, allowing visitors to discover their favorite products quickly and become brand superfans. A stellar site UX doesnʼt just draw shoppers back; it boosts their spending, too.

‍

Boosting Average Order Value with Strategic Upselling

Trying to capture every drop of revenue on your ecommerce site? Maximizing revenue becomes more manageable with features like Mix-and-Match Bundling and In-Cart Upsells.

When you deploy the right features at the right time, your store can build customer loyalty without starting from scratch.

"It's Build Your Bundle season around here. Give your customers the freedom to curate their bundles from a selection of your best-sellers."

‍

Platterʼs Mix & Match Bundling option lets customers take control of their shopping experience. They can mix and match products from a curated selection of your store highlights to suit their tastes. Presenting your best-sellers alongside potential new favorites, you help customers explore and discover what your brand offers, creating a satisfying and personalized shopping journey.

In-cart upsells are powerful because they are well-timed. Customers who already have items in their cart have stronger purchase intent than those just browsing your site, and they are more likely to see the benefit of purchasing additional complementary items in their order.

Here is an example: You own a beauty e-commerce business, and a shopper adds a foundation product to their basket. Introducing a makeup brush set on the cart page could be a smart upsell move. Your customer probably needs an applicator for their foundation—why not make it available when itʼs most convenient for them?

‍

‍

‍

The psychological impact here is twofold: it makes the customer feel understood and seen while also providing them with convenient options that they may not have considered otherwise (which often leads to impulse buying behavior).

Bundles and upsells arenʼt the only ways your brand can grow its AOV. Incentive Progress Bars add a gamified twist to your customers' shopping process, creating a sense of achievement and urgency that pushes them to hit specific goals and unlock rewards. When customers can visualize their progress toward incentives like free shipping or discounts, they feel motivated to add more items to their carts and spend more.

‍

Improving Site Speed and Operational Efficiency

Even a one-second delay in page loading time can result in a 7% decrease in conversions. A sluggish website can lead to lost sales, reduced customer loyalty, and drive potential buyers to your competition.

However, improving site speed can have a significant impact, so Platter focuses on optimizing this small (but mighty) metric. Thanks to the Smart Theme's optimizations with script loading and backend enhancements, clients like TileCloud have experienced a 9x boost in page speed score.

Platter's theme and app bundle streamlines your brand operations by offering an integrated ecommerce feature solution. Instead of relying on multiple third-party applications (which can slow down site performance and lead to higher operational costs), your team can cut costs and site load time–freeing your budget for more strategic initiatives—like your next product launch.

Sharf elaborates,

"By consolidating your app stack into a single theme and app bundle, we're providing a form of incrementality. You'll have fewer apps, fewer monthly expenses, and fewer support teams to deal with—which means a faster website and, consequently, an improved conversion rate."

‍

Streamlining your Shopify tech stack boosts site speed, cuts costs, and empowers your team to move faster! Platterʼs drag-and-drop editor allows any non-technical member to make changes without coding.

So what does this mean for you? Speedier updates, a smoother customer experience, and less reliance on expensive developer resources.

‍

‍

Maximizing Ecommerce Growth with Continuous Innovation

In the ecommerce world, simply keeping up with the status quo will slow you down or put you behind competition. Staying ahead of the curve (and your competitors) requires continuous innovation.

That is why Platter provides complimentary feature updates and releases so client storefronts remain at the cutting edge of ecommerce technology. "We release new features on an ongoing basis at no additional charge," says Sharf, highlighting Platter's proactive approach to innovation.

Growing your ecommerce business means staying updated with the latest industry trends. But with so much content (and so little time), doing your research can feel… overwhelming, to say the least—that is why Platter customers receive expert Shopify and ecommerce insights directly from our team.

We'll share actionable advice and strategies so you can confidently grow your business.

Thriving in ecommerce involves adapting to changes, updating features, and understanding customer needs, among other strategies. Customer preferences change in the blink of an eye, market trends rapidly evolve, and there is a new feature every day. That is why Platterʼs integrated solutions are designed to be flexible, so you can scale up or pivot without the need for extensive overhauls (no time and financial strain here)!

‍

Key Insights on Building Profitable Storefronts with Platter

Platter equips mid-market to enterprise brands with sophisticated UX features, such as mega menus and slide-out carts, to overcome common challenges like high bounce rates and abandoned carts—all at a fraction of the cost of competing solutions.

Strategic features like Mix-and-Match Bundling and In-Cart Upsells use psychological principles to influence buying decisions. By understanding how customers think, these features encourage larger purchases and effectively increase your AOV.

Platter delivers a streamlined, efficient, and profitable online store experience. Its user-friendly design features encourage sales, Making it a solid choice for building profitable Shopify storefronts.‍