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Trusted by 100+ leading ecommerce brands, from ambitious startups to Fortune 500s.

See our results

Wild Earth Saves $720,000 by Switching to Platter
$720k
Cost Savings

How Wild Earth Saved $720,000+ by Switching to Platter

Neuro Gum & Mints Finally Gains Control of their Shopify Storefront
$27k
Cost Savings

How Neuro Finally Gained Control of Their Shopify Storefront

Kaged Increases Conversion Rate by 45%, Reduces Reliance on 3rd Party Apps
45%
Conversion Rate

How Kaged increased CVR 45% and reduced 3rd party app reliance

TileCloud Improves Page Speed Score by 9x
800%
Page Speed Score

How TileCloud built a new store designed for speed and conversion

House of Macadamias Increases Conversion Rate by 175%, Sees AOV rise 40%
175%
Conversion Rate

How House of Macadamias increased conversion rate 175% and AOV 40% with Platter

Bullstrap Lifts Conversion Rate 111%, Sees 26% Increase in Add to Carts
111%
Conversion Rate

How Bullstrap increased their conversion rate and reduced operating expenses

Doughp Sees Conversion Rate Jump 51% During Holiday Season, Reduces Reliance on Developers
29%
Reached Checkout

How Doughp increased conversion rate and reduced developer reliance 

Sonix Saves $10,000 in Annual App Costs, Sees AOV Increase 11%
11%
Average Order Value

How Sonix increased AOV 11% and saved $10K+ in annual app expenses

What our customers say

“Platter is easy to use.”

“The ease of use of the theme—I mean a monkey could change content on the site with the way Platter is structured.”

Brad Larabell
Director of Performance Marketing, Every Man Jack
“Platter has been great to work with.”

“It's huge to have our two sites [Bleacher Report and House of Highlights] connected and updated into beautiful, highly-optimized storefronts. Platter's been great to work with.”

Leaire Wilson
Brand & Ecommerce Director, Bleacher Report
“Platter reduced our costs significantly.”

“Headless required high costs and a dedicated team, but with Platter, we eliminated the complexity and significantly reduced our expenses.”

Antony Evans
COO, Wild Earth
“Increased CVR by 45% in 30 days.”

“We built a new Shopify store using the Platter Bundle in under 60 days and saw a 45% increase in conversion rate within 30 days of launch.”

Ryan Warner
VP of Marketing, KAGED
"We regained control of our store”

“It’s so amazing to regain control while also getting an absolutely beautiful website that hits all of our conversion metrics and all of our KPIs… it’s a dream for anyone who runs a DTC business.”

Kent Yoshimura
Co-Founder & CEO, Neuro
“Platter is the real deal.”

“Platter is the real deal. Does exactly what it says on the box. ”

Drew Mansur
Co-Founder, TileCloud
“Platter made our brand feel like a brand.”

“We got a bid from another company, including a very close family friend who owns an incredible agency and was going to cut us an amazing deal. He said that the Platter proposal was the best proposal he's ever seen at that price. He told us we'd be stupid not to go with you guys.”

Peter Nelson
CEO, Sisu Lifestyle
“We were able to build an incredible store.”

“When I first heard Platter’s pricing, I couldn’t believe it. The alternative quote we received from another vendor was six figures with a 6-month timeline. With Platter, we were able to build an incredible store in a fraction of the time and cost without sacrificing quality. The offering is truly disruptive.”

Katie Hunt
Co-Founder & CEO, Oh Norman!
“It streamlined our day-to-day operations.”

“We switched to Platter because it streamlined our day-to-day operations. We found it to be more intuitive than our previous theme, and reduced OpEx combined with quarterly feature drops has made joining the Platter community a clear win for us.”

Claudio Conte
Owner & CEO, Bullstrap
“It truly pays for itself.”

“The way Platter helps improve your conversion rate means it truly pays for itself—and at the end of the day, that’s what really matters.”

Derick Jaros
Founder, CustomBoxes.io

What Clients Say

“Platter is easy to use.”

“The ease of use of the theme—I mean a monkey could change content on the site with the way Platter is structured.”

Brad Larabell
Director of Performance Marketing, Every Man Jack
“Platter has been great to work with.”

“It's huge to have our two sites [Bleacher Report and House of Highlights] connected and updated into beautiful, highly-optimized storefronts. Platter's been great to work with.”

Leaire Wilson
Brand & Ecommerce Director, Bleacher Report
“Platter reduced our costs significantly.”

“Headless required high costs and a dedicated team, but with Platter, we eliminated the complexity and significantly reduced our expenses.”

Antony Evans
COO, Wild Earth
“Increased CVR by 45% in 30 days.”

“We built a new Shopify store using the Platter Bundle in under 60 days and saw a 45% increase in conversion rate within 30 days of launch.”

Ryan Warner
VP of Marketing, KAGED
"We regained control of our store”

“It’s so amazing to regain control while also getting an absolutely beautiful website that hits all of our conversion metrics and all of our KPIs… it’s a dream for anyone who runs a DTC business.”

Kent Yoshimura
Co-Founder & CEO, Neuro
“Platter is the real deal.”

“Platter is the real deal. Does exactly what it says on the box. ”

Drew Mansur
Co-Founder, TileCloud
“Platter made our brand feel like a brand.”

“We got a bid from another company, including a very close family friend who owns an incredible agency and was going to cut us an amazing deal. He said that the Platter proposal was the best proposal he's ever seen at that price. He told us we'd be stupid not to go with you guys.”

Peter Nelson
CEO, Sisu Lifestyle
“We were able to build an incredible store.”

“When I first heard Platter’s pricing, I couldn’t believe it. The alternative quote we received from another vendor was six figures with a 6-month timeline. With Platter, we were able to build an incredible store in a fraction of the time and cost without sacrificing quality. The offering is truly disruptive.”

Katie Hunt
Co-Founder & CEO, Oh Norman!
“It streamlined our day-to-day operations.”

“We switched to Platter because it streamlined our day-to-day operations. We found it to be more intuitive than our previous theme, and reduced OpEx combined with quarterly feature drops has made joining the Platter community a clear win for us.”

Claudio Conte
Owner & CEO, Bullstrap
“It truly pays for itself.”

“The way Platter helps improve your conversion rate means it truly pays for itself—and at the end of the day, that’s what really matters.”

Derick Jaros
Founder, CustomBoxes.io

FAQs

How long does it take to deploy my new storefront?

Each brand is different. Book a demo with our team and we will be happy to provide an approximate timeline after we understand your unique requirements. We had one brand founder configure the full product suite himself and go live in one week, and we’ve launched a $10M+ brand in under six weeks.

Can we put in a feature request if Smart Theme doesn’t come out of the box with specific functionality?

Absolutely! Platter is a subscription because we release new features on an ongoing basis, at no additional cost to our subscribers. Feature requests are part of how we make sure to meet your requirements on a continued basis.

How much does Platter cost?

Pricing is dependent on the feature set your brand requires. Book a demo to learn more!

Can I buy Smart Theme and Platter+ separately?

Currently they are not being sold as separate products, but this may change in the future.

Does setup include integration of existing plugins/apps?

We will handle integration of Klaviyo, your reviews app, and your subscription app provided it is Shopify Subscriptions, ReCharge, Stay.ai, or Appstle. All other app integrations are your responsibility, or the responsibility of the app’s support team.

Does Platter migrate copy to the new storefront?

Any copy entered via the Products, Navigation, and Pages sections of your Online Store will transfer over automatically. Anything entered via the Theme Editor will not transfer over automatically. It's important to note that Platter does not provide copywriting services.

Is Smart Theme an Online Store 2.0 theme?

Yes.

Is the theme codebase editable after it’s installed?

Yes, Smart Theme is just as editable as any other theme – Liquid, JS, and CSS files are all available to you. We can also make our developer tooling available upon request, which will help to accelerate your agency or freelancer.

Is Smart Theme compatible with our existing apps?

Yes, all Shopify-approved apps work seamlessly with Smart Theme.

What content is required to go live on Platter’s Smart Theme?

We will ask you to complete our onboarding form, which requests assets such as logos, fonts, and a brand book, among other brand details. An existing site is also helpful, although not required.

Are we required to use new features?

No, all new and existing features are optional.

How are new features released?

They automatically appear in your app dashboard.

What features come with the app?

Mix-and-match bundling, shoppable videos, our page speed optimizer, and in-checkout upsells. Subscribe to our newsletter to follow along for future updates.

How does the app work with the theme?

The app integrates with the theme via Theme App Extensions. New features will appear in the app upon release and are immediately available for use.

Let's optimize your Shopify store