Platter Basics: How Platter Improves Your Ecommerce KPIs

What is Platter?

Platter is a theme & app bundle for Shopify brands with over 40 functionalities to help brands build more profitable storefronts. It combines the functionalities of multiple apps that work together seamlessly, improving Shopify stores' conversion rates and average order values. Platter storefront management reduces the need for numerous apps and external developer assistance.

Store owners benefit from Platter's gamification elements, which encourage higher customer spending, and its tailored improvements to the shopping cart and checkout processes. Platter's scalable design enables stores to grow their business without additional apps.

Platter's integration simplifies operational workflows and lessens the complexities of managing an array of third-party apps in the store's ecosystem. Ben Sharf, Co-Founder of Platter, emphasizes the advantage of this: "Instead of brands relying on multiple different solutions for upsells, cross-sells, and gamification, our strategy is to integrate all these functionalities into one comprehensive solution."

Features like Platter's drag-and-drop editor and custom cart experiences enhance operational efficiencies. These experiences are designed to be user-friendly, even for non-technical team members. Sharf further notes, "This capability enables various team members, whether engineers, marketing directors, or e-commerce managers, to contribute directly to the storefront." Empowering non-technical team members speeds up the modification process and significantly reduces the costs and time associated with traditional web development.

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Platter's Core Functionalities

Platter is designed to enhance the shopping experience and improve business performance for ecommerce sites on Shopify. Here are its core functionalities:

1. Checkout Extensions: With Platter, you can tailor the checkout experience to meet your business's and customers' unique needs. This feature allows for customization at checkout, such as adding special fields for additional customer information, tweaking the layout for ease of use, and integrating third-party tools to make the checkout process smooth and efficient.
2. Mix-and-match bundling: This feature allows customers to create personalized product bundles. By offering custom bundles, where customers can choose various items to combine into a single purchase, you can boost sales volumes and move inventory more effectively. You can also provide a discount incentive to encourage bundle purchases.
3. Shoppable Videos: Engage customers with interactive videos that allow them to shop directly from what they see on screen. This feature uses product tags within videos to link viewers directly to product pages, which can significantly enhance engagement and increase sales.
4. In-Cart Upsells & Cross-Sells: Platter helps maximize your average order value by suggesting additional products customers might like during checkout. By recommending related items or special offers based on what is already in their shopping cart, you can encourage customers to make additional purchases.
5. Incentive Progress Bars and Gamification: Keep customers motivated and engaged with rewards for specific actions, like buying products or sharing your store with others. Progress bars show customers how close they are to earning a reward, and gamification elements such as earning points or badges add an extra layer of engagement.
6. Slide-Out Cart Drawer: This functionality allows customers to quickly add items to their cart and review their selections without leaving the product page. It provides a quick and seamless pathway to continue shopping or checkout.
7. Mega Menu: A mega menu can significantly streamline site navigation, making it more straightforward for customers to browse and find products. It is customizable to include product categories, images, and more, all in a drop-down menu format that can accommodate extensive product ranges without overwhelming shoppers. Sharf adds, "Having a mega menu really helps with website navigation, and this feature significantly boosts conversion rates for our clients."

By incorporating these functionalities, Platter simplifies the management of an ecommerce store and provides powerful tools to enhance customer experience, engagement, and, ultimately, sales performance. These features are vital for any Shopify store looking to improve its storefront operations and offer customers a richer shopping experience.

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Enhancing Mobile User Experience to Boost Conversion Rates

Mobile shopping should be quick and effortless; Platter delivers precisely that. It optimizes for mobile to ensure that sites look great on phones and tablets and work like a charm, which is crucial for keeping users engaged and ready to buy.

Load times are crucial for conversions. That's why Platter streamlines your site's backend and removes the weight of slow third-party apps, ensuring your store moves at lightning speed.

"The Smart Theme storefront is now approximately 9x faster than Shopifyʼs] previous Dawn-based site," says Ben, driving home that fast load times are a big deal for a great user experience and getting those crucial conversions.

Platter ensures that our themes are built for speed. These themes help improve the customer's shopping experience and make your site more visible on search engines.

Ben emphasizes Platter's practical benefits: "Our feature set is focused on making the operation of your storefront easier to maintain and more profitable. For instance, our bundle builders and upsells are designed to enhance the user experience and the average order value." This product focus ensures that every aspect of your store's interface works towards boosting sales performance effectively.

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The Future of Ecommerce: Anticipating Needs with Platter

Platter's regular feature updates mean you can consistently stay ahead in the ecommerce tech race. Platter's enhancements hit the mark every time by blending market insights with user feedback.

Staying competitive means evolving, and Ben Sharf understands this well. "We've built a product suite where everything works together to tackle the real challenge: high costs and complex builds for high-converting storefronts." Platter proactively prepares users for the future by weaving in new features that keep businesses at the forefront of innovation and customer engagement.

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The Platter Edge

Platter integrated app + theme bundle packs everything from slick navigation to sales-boosting features in one neat package. With Platter, you get the edge—easy updates, better sales, and a shop customers love returning to.  Platter makes running your Shopify store easier, faster, and more intelligent, ensuring you're always up-to-date and ready to serve customers.

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