Every Man Jack is a men’s personal care brand formed in 2007 that inspires men to take care of themselves and connect to the world around them. The brand emphasizes simple, effective, and affordable products that prioritize natural ingredients without compromising on quality. Every Man Jack is well-known for offering a wide range of grooming essentials, including body wash, shampoo, deodorant, beard and skincare, all of which are free from harmful chemicals like parabens, phthalates, and dyes.
$250,000 in annual savings by switching from an agency to Platter
Reduced website load times by almost one second
Allowed the team to update the site without relying on developers
"Prior to working with Platter, agency fees were costing us a quarter million dollars a year. That’s gone now. So, it was a pretty sizable saving that we could put towards other areas of the business where we needed help."
High Costs and Slow Development Cycles
Every Man Jack faced some serious challenges with its Shopify setup. The brand was working with an external development agency, which seemed like a good idea at first, but over time, the costs skyrocketed to a whopping quarter of a million dollars a year. Even worse, the speed of getting anything done was painfully slow. Simple updates could take over a month, which just didn’t work for a fast-moving team like Every Man Jack's.
Brad Larabell, who leads the DTC and Performance Marketing efforts, found himself increasingly frustrated with the situation. The site had become a "Frankenstein" of custom solutions, where even minor changes required coding knowledge. This lack of flexibility, combined with the escalating costs, made it clear that something had to change.
Platter's Flexible and Cost-Effective Platform
To solve these problems, Every Man Jack made the switch to Platter as part of a broader effort to cut costs and improve efficiency. Platter’s platform offered a powerful theme and app bundle that allowed the team to manage the site on their own, without having to rely on external developers.
Brad highlighted how easy it was to make changes, even for non-technical team members. This was crucial for a small, nimble team that needed to move fast. Platter offered the flexibility they needed, and the transition was a game-changer.
"Prior to working with Platter, agency fees were costing us a quarter million dollars a year. That’s gone now. So, it was a pretty sizable saving that we could put towards other areas of the business where we needed help."
"Prior to working with Platter, agency fees were costing us a quarter million dollars a year. That’s gone now. So, it was a pretty sizable saving that we could put towards other areas of the business where we needed help."
$250,000+ Annual Savings
By moving away from the external development agency, Every Man Jack saved over $250,000 a year. Brad’s team could then reinvest these funds in other critical areas, like growth, content development and staffing.
Improved Flexibility and Speed
Switching to Platter also drastically improved how quickly Every Man Jack could update and manage their storefront. What used to take weeks now takes hours (or less). Brad shared how easy it is to spin up new landing pages, promotions, and content updates on the fly, without needing to wait on a developer.
Enhanced User Experience and Performance
On top of that, Platter’s built-in features, like the Build Your Own Bundle and Shoppable Videos, made a big difference in the user experience on the site. The bundle builder, in particular, helped drive higher average order values, which was a big win for the brand. Plus, by switching to Platter, they were able to shave nearly a full second off their page load times, which has been huge for site performance and conversion.
Switching to Platter wasn’t just a savvy move for Every Man Jack—it was transformative. The platform brought substantial cost savings and operational efficiencies that have empowered the team to manage their Shopify storefront with more control and speed. In a competitive market, these improvements have positioned Every Man Jack for continued growth and success.
