SISU Lifestyle is dedicated to bringing the benefits of sauna and contrast therapy to households. Specializing in high-end, innovative saunas, SISU has established itself as the go-to brand for those looking to relax in style. Known for their commitment to quality and well-being, they faced a major hurdle with their online storefront—it just wasn’t as hot as their saunas. SISU partnered with Platter and experienced a remarkable 10x return on investment within just 30 days, proving that sometimes, an optimized website can indeed turn up the heat.
$150,000 increase in sales within 30 days
10x return on investment
20% improvement in conversion rates
"We got a bid from another company, including a very close family friend who owns an incredible agency and was going to cut us an amazing deal. He said that the Platter proposal was the best proposal he's ever seen at that price. He told us we'd be stupid not to go with you guys."
Before building their storefront with Platter, SISU Lifestyle encountered several issues with their Shopify store:
Low conversion rates
Due to their extremely high price point, SISU Lifestyle struggled with low conversion rates as they sent more and more traffic to their Shopify store.
Limited ability to showcase video content and social presence
Their previous website and theme did not allow them to utilize their social presence and video content in a meaningful way on their storefront. They were only able to utilize images, not optimized video.
Poor site navigation and aesthetics
The old site was challenging to navigate and wasn’t optimized for conversion. They were unable to control the locations of their CTA, resulting in a stagnant, outdated shopping experience.
Flexibility and freedom
Platter’s theme and app bundle allowed SISU’s team to modernize and optimize their store without needing to work with contractors. They incorporated educational content and conversion best-practices to improve the shopping experience.
Improved design and CRO
Platter redesigned the website to improve user experience and conversion rate optimization. They built an updated site navigation using a mega menu, and layered in features like a cart drawer, product recommendations, and checkout extensions.
Shoppable videos and optimized media
Platter integrated shoppable videos and social content throughout the storefront, showcasing SISU’s community of brand ambassadors. This addition not only improved engagement on the site, but added to the overall brand aesthetic.
“Platter made our brand feel like a brand. Before our brand on our website felt like a product company, versus now it feels like a brand and it's very, very different and that's a result of how it's being presented on our website. So you guys allowed our brand to be able to actually feel like a brand.” - Peter Nelson, CEO
"We got a bid from another company, including a very close family friend who owns an incredible agency and was going to cut us an amazing deal. He said that the Platter proposal was the best proposal he's ever seen at that price. He told us we'd be stupid not to go with you guys."
"We got a bid from another company, including a very close family friend who owns an incredible agency and was going to cut us an amazing deal. He said that the Platter proposal was the best proposal he's ever seen at that price. He told us we'd be stupid not to go with you guys."
After just 30 days of the new storefront going live, SISU’s results were immediate and impactful:
$150,000 Increase in sales
Within the first 30 days, SISU Lifestyle saw a $150,000 increase in sales, a 10x return on their investment in Platter.
20% increase in CVR
The new website design and optimized user journey led to a significant improvement in conversion rates, which increased by ~20%.
Enhanced brand aesthetic
The integration of optimized video content added credibility and improved the overall branding of the store.
SISU Lifestyle’s partnership with Platter showcases the transformative power of storefront optimization. By addressing low conversion rates with built-in features, incorporating shoppable videos, and improving site navigation, Platter delivered a 10x return on investment and a $150,000 sales increase in just 30 days. The new, user-friendly website has not only boosted sales but also elevated SISU's brand presence.
