CustomBoxes.io is a leading provider of custom printed shipping boxes, catering to small and medium-sized businesses looking to create a strong brand presence. Since its inception, CustomBoxes.io has focused on offering high-quality, bespoke packaging solutions that allow businesses to design and order boxes in bulk, tailored to their specific needs. Unlike other platforms, where customization is nearly impossible, CustomBoxes.io has made it their mission to offer flexible, high-quality packaging solutions at a competitive price.
111% increase site speed
10% increase in CVR
9% reduction in site abandonment
Slow Site Speed and Clunky Interface
CustomBoxes.io needed a site where customers could easily design and order boxes in bulk, something that platforms like Amazon just don’t allow. However, their Shopify storefront was slow and lacked the flexibility to showcase these bespoke elements effectively. By partnering with Platter and adopting the Smart Theme, CustomBoxes.io transformed their site, making it faster and more tailored to their unique business needs, resulting in significant improvements.
Switching to Platter for Speed and Flexibility
To tackle these issues, CustomBoxes.io partnered with Platter and rebuilt their storefront using Smart Theme. Using Platter’s built-in features, the customization process was seamless and eliminated the need for multiple apps. The enhanced site speed and an improved design made navigating the store user-friendly, while Platter’s flexibility allowed the team to make site changes without relying on developers.
111% Improvement in Site Speed
After switching to Platter, CustomBoxes.io saw a significant increase in site speed. Mobile site speed improved from 19 to 40, and desktop speed increased from 64 to 89, marking a 111% overall improvement. This boost in speed played a crucial role in improving CVR and storefront profitability.
Enhanced Flexibility
The transition to Platter allowed CustomBoxes.io to easily manage and customize their website without heavily relying on developers or third parties. With a new design and full autonomy to make changes to their store, CustomBoxies.io experienced a 10% improvement in conversion rates and a reduction in the exit rate from 44% to 35%.
By moving to Platter, CustomBoxes.io resolved their critical site performance issues, improved user engagement, and empowered their team with a more flexible platform. These changes have set the company up for continued success, ensuring they can offer an exceptional experience to their customers in the competitive packaging industry.