3 Key Conversion Rate Optimization Tips for D2C Brands

1. Survey and Talk To Your Customers

It might sound trivial, but talking to and surveying your customers can lead to massive conversion rate optimization breakthroughs. A lot of top direct-to-consumer brands leverage post-purchase surveys to ask their customers questions like:

Why did you decide to purchase today?

Was there anything confusing on our website?

What one thing almost stopped you from purchasing?

What other products have you tried in our category?

How do you perceive our brand?

These questions can lead to unlocks in your marketing messages and funnels that you otherwise wouldnʼt have considered. You very quickly learn what matters most to your customers, why they are actually purchasing your products, and if there is anything that is confusing to them in your store

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2. Always Be Testing Your Value Props

The value propositions you highlight to your customers and market to prospective customers are critical for conversion. However, they can be different for everyone.

One subset of your audience might be more interested in your product's value and price, while another might be more interested in its ingredients and certifications. Your messaging should always depend on who you speak to, so you should constantly test it.

You can leverage A/B tests to understand which value props and marketing angles resonate best with your current audience. You can leverage these tests in multiple channels: digital advertising, on-site and in an owned channel like email or SMS.

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3. Maximize Your Social Proof

Your product review section is arguably the most important section on your website. In a recent study, over 60% of surveyed consumers trust product reviews as much as they do a recommendation from a close friend.

It is critical to make your product review section easily accessible and leverage it throughout your store—highlight your reviews on your homepage, collection pages, product pages, and more.

A good rule of thumb for direct-to-consumer brands is that there should be some social proof on every full-screen scroll of your website. You can leverage actual reviews, your total review count, how many times your customers have posted about you on social media, and more.

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4. Audit Your Tech Stack

Audit and optimizing your tech stack is another key to ensuring that you are setting yourself up for success.

Having a cohesive, simplified tech stack on Shopify is critical to cover your needs. There are many tools and platforms like Platter that offer you a bundle of high-performing tools all in one. A few key features include:

• Mix & Match Bundling

• Mega Menu

• In-Cart Upsells

• Slide Out Cart

• Shoppable Videos

Solutions like these help you streamline the tech features you leverage to improve your conversion rate while keeping your store lightweight and high-performing. You can also browse 1-800-D2C to discover new tools for your store.

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CRO Is Critical For Success

Overall, you can improve your store conversion rate consistently by doing the following:

• Talking To Your Customers

• Surveying Your Customers

• Testing Your Value Props

• Maximizing Your Social Proof

• Leveraging The Best Tools

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An optimized conversion rate will help your brand grow, and your store efficiency improves, which are critical to success in ecommerce.