About Winback

What we do:
Winback reactivates dormant email subscribers and only charges a percentage of the incremental revenue we drive from the dead lists.
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How we do it:
- Smart targeting:
Our AI targeting toolset is built on a proprietary data stack that identifies when unengaged users are active in their inbox and delivers them personalized messages that convert.
- Testing & Targeting Playbook: Based on our experience at Brooklinen, Albert, Burger King, and HelloFresh, we created a playbook of templates, audiences, and tactics that we actively test to maximize re-engagement rates across channels.

Why is this good for brands:
- Guaranteed return on investment — unlike most partners, we don’t charge any fees unless we deliver incremental revenue with a minimum 5X return on investment and no upfront cost.
- No extra effort — your team can stay focused on the most valuable audiences, your engaged users. We handle the rest.
- Improve your deliverability — we’re deliverability experts who have built advanced targeting, optimization, and filtering tools that allow us to avoid reputation traps for your highest risk cohort.