About Orita

Orita utilizes machine learning to turn customers on and off within an email list based on when they show activity and intent. Don't email people that don't want to hear from you right now, add them back when they're ready to engage. Orita leverages the power of machine learning to build a custom data model in a brand's ESP, reading all of the data from technology integrated into their website. With this holistic view of engagement, Orita can better understand when a customer is showing intent, optimizing email sends to reach customers when they're truly engaged. Brands using Orita see improved deliverability through increased open and click rates, and reduced unsubscribes and spam.