Terms of Service: Platter

October 29, 2024

Platter uses the following Sub-Processors in conjunction with delivering the services:

ENTITY NAME
PURPOSE
ENTITY COUNTRY
Amazon Web Services
Cloud hosting provider
United States
Cloudflare, Inc.
Web application firewall
United States
Sendgrid, Inc.
Email delivery
United States
Stripe, Inc.
Payment processing
United States
Twilio, Inc.
Communications services
United States
Intercom
Customer support
United States
PipeDrive
Customer relationship management
United States
Vercel
Cloud hosting provider
United States
PlanetScale
Database management
United States
Supabase
Database management
United States
Airtable
Customer support
United States
Slack
Customer support
United States

Email kieran@platter.co to be notified of any changes to our sub-processors.

Framework Labs & Marketing, Inc. (“Platter”) owns, operates, and provides the Platter Service (as defined in Section 1 below) subject to this Terms of Service Agreement (hereinafter, this “Agreement”). PLATTER PROVIDES THE PLATTER SERVICE SOLELY ON THE TERMS AND CONDITIONS SET FORTH IN THIS AGREEMENT AND ON THE CONDITION THAT YOU ACCEPT AND COMPLY WITH THEM. PLEASE READ THIS AGREEMENT CAREFULLY, ALONG WITH ANY ADDITIONAL TERMS AND CONDITIONS REFERENCED HEREIN OR AVAILABLE BY HYPERLINK, AS THEY SET FORTH THE LEGALLY BINDING TERMS AND CONDITIONS GOVERNING THE ACCESS AND USE OF THE PLATTER SERVICE. PLEASE NOTE: THIS AGREEMENT ALSO CONTAINS AN AGREEMENT TO ARBITRATE IN SECTION 14 BELOW WHICH WILL REQUIRE CUSTOMER TO SUBMIT CLAIMS AGAINST PLATTER TO BINDING AND FINAL ARBITRATION.

ACCEPTANCE OF THIS AGREEMENT: BY CREATING AN ACCOUNT FOR THE PLATTER SERVICE, AND/OR ACCEPTING THE PRICING AND PAYMENT ORDER CONFIRMATION DURING ONBOARDING AND INSTALLATION OF THE PLATTER SERVICE OR ENTERING INTO A WRITTEN OR ELECTRONIC ORDER FORM WITH PLATTER (EACH, AN “ORDER FORM”) TO OBTAIN ACCESS TO THE PLATTER SERVICE (INCLUDING, BUT NOT LIMITED TO, ON A TRIAL BASIS), OR OTHERWISE ACCESSING AND/OR USING THE PLATTER SERVICE IN ANY MANNER, YOU HEREBY EXPRESSLY UNDERSTAND, ACKNOWLEDGE, AND AGREE TO THE FOLLOWING:

  1. YOU ACKNOWLEDGE THAT YOU HAVE READ, UNDERSTAND, AND AGREE TO BE BOUND BY THIS AGREEMENT (INCLUDING ALL OF THE TERMS AND CONDITIONS SPECIFIED OR REFERENCED BELOW);
  2. YOU ARE OF LEGAL AGE TO ENTER INTO A BINDING AGREEMENT
  3. YOU REPRESENT THAT YOU HAVE THE AUTHORITY TO ENTER INTO THIS AGREEMENT (INCLUDING ALL OF THE TERMS AND CONDITIONS SPECIFIED OR REFERENCED BELOW), ON BEHALF OF THE ENTITY OR PERSON NAMED ON THE ACCOUNT IN RESPECT OF WHOM ACCESS AND USE OF THE PLATTER SERVICE WAS OBTAINED (SUCH ENTITY OR PERSON, THE “CUSTOMER”), AND TO BIND CUSTOMER TO THE TERMS OF THIS AGREEMENT; AND
  4. YOU AGREE THAT CUSTOMER IS ENTERING INTO THIS AGREEMENT (INCLUDING ALL OF THE TERMS AND CONDITIONS SPECIFIED OR REFERENCED BELOW) WITH FRAMEWORK LABS & MARKETING INC., A DELAWARE CORPORATION.

IF YOU DO NOT AGREE WITH ALL OF THE TERMS AND CONDITIONS OF THIS AGREEMENT, OR DO NOT HAVE SUCH AUTHORITY, DO NOT CREATE AN ACCOUNT OR ACCESS OR USE THE PLATTER SERVICE (OR ANY PART THEREOF). 

This Agreement was last updated as of the date set forth above. The effective date of this Agreement is the date Customer accepts this Agreement as set forth above (the “Effective Date”).

1. DEFINITIONS


“Authorized Users” means employees, contractors or consultants of Customer authorized to use the Platter Service on behalf of Customer, subject to the terms of this Agreement.

“Customer Content” means text, images, graphics, logos, trademarks, and all other content of Customer transmitted, uploaded, submitted and/or otherwise provided by or on behalf of Customer in connection with the use of the Platter Service.

“Customer Data” means all data and other information transmitted, collected, uploaded and/or submitted through the Platter Service, including, but not limited to, through any Implementation Code, Shopify Theme, and/or Widgets installed on the Customer Store, or otherwise provided or made available by Customer and/or any Authorized Users hereunder in connection with the use of the Platter Service, but expressly excluding Operational Metrics.

“Customer Store” means the online Shopify store controlled and operated by Customer that Customer connects to the Platter Service.

“Documentation” means Platter’s then-current technical user manuals, documentation and/or other materials for the use of the Platform, Implementation Code, Shopify Theme, and/or Widgets, as applicable, made available to Customer by Platter.

“Implementation Code” means any and all implementation and/or deployment code, any and all modified, updated, or enhanced versions thereof, made available by Platter to Customer hereunder, and/or generated by or on behalf of, Customer in connection with the use of the Platform, that enables Customer to: (a) connect the Platter Service with the Customer Store, and (b) deploy Widgets or a Shopify Theme on the Customer Store. Should Customer choose to install Platter’s Shopify Theme (“Smart Theme”) on the Customer Store, Customer agrees to the Smart Theme Terms of Service hosted at https://www.platter.co/legal/smart-theme-terms-of-service.

“Intellectual Property Rights” means any and all registered and unregistered rights granted, applied for, or otherwise now or hereafter in existence under or related to any patent, copyright, trademark, trade secret, database protection, or other intellectual property rights laws, and all similar or equivalent rights or forms of protection, in any part of the world.

“Operational Metrics” means anonymized statistics, metrics, analytics, and data regarding the performance and operation of the Platter Service (or any part thereof) that Platter collects in connection with the use of the Platter Service, and other operational and technical metrics necessary to manage and perform the Platter Service.

“Orders Per Month” or “OPM” means the thirty (30) day order volume of the Customer Store.

“Platform” means any of Platter’s proprietary hosted software platforms offered by Platter, including, Smart Theme, Platter+, and Performance Pages, that enable users to implement ecommerce personalization and merchandising solutions, and any and all modified, updated, or enhanced versions thereof, made available to Customer by Platter hereunder.

“Platter Service” means the Platform, Widgets, Implementation Code, Shopify App, and/or any related support or other services provided by Platter to Customer in connection with the use thereof.

“Platter Generated Revenue” or “PGR” means Customer’s gross revenue generated or arising from any interactions with the Platter Service, Widgets, Shopify Theme and/or other features utilized by Customer in connection with Platter Service, including, but not limited to, adding a product to the cart from any Platter merchandising solutions, or tapping on a product to learn more about it from one of Platter’s merchandising solutions and subsequently adding the product to the cart, visiting the Customer Store and subsequently making a purchase from any Platter landing page feature, and/or any marketing URLs, and/or email/SMS events.

“Service Fees” means the fees due and payable by Customer for the use of the Platter Service based on the Customer’s applicable Service Tier.

“Service Tier” means the applicable service plan for which Customer will be charged.

“Service Term” means the thirty (30) day period commencing: (i) on the date Customer first connects the Platter Service to the Customer Store or on the date of signing of a statement of work, whichever is earliest, or, (ii) upon expiration of the Trial Period, if Customer has obtained the Platter Service on a trial basis as set forth in Section 3.1. The Service Term will automatically renew for successive thirty (30) day periods, unless Customer terminates this Agreement, and disconnects and ceases all use of the Platter Service, as set forth in Section 5.2 prior to the expiration of the then-current Service Term.

“Trial Period” has the meaning given to such term in Section 3.1.

“Usage Parameters” means any usage parameters and/or restrictions regarding the scope of use of the Platter Service specified in the then-current pricing plan, including, but not limited to, OPMs and PGR, the applicable Documentation, Order Form(s), and/or in writing by Platter.

“Widgets” means the software application widgets made available by Platter to Customer as part of the Platter Service.

2. ACCOUNTS; CUSTOMER DATA AND CONTENT

2.1 Accounts.

In order to access and use the Platter Service, Customer must register an account (“Account”). In registering an Account, Customer agrees to provide and maintain up to date information that is true, accurate, current, up to date, and complete. In addition, Customer agrees that Customer will not (i) create an Account using a false identity or fictitious name or information, and/or (ii) create an Account or use the Platter Service if Customer has been previously removed or banned by Platter from use of the Platter Service, or any part thereof. 

Customer understands and agrees that Customer is solely responsible for maintaining the confidentiality of and protecting Customer’s password for the Account. Customer is solely responsible and liable for any use of the Platter Service and/or activity originating from the Account, regardless of whether such use and/or activity is authorized by Customer. Customer agrees to notify Platter immediately of any unauthorized use of the Account. Platter reserves the right to limit the number of Accounts that can be created from a computer or mobile device and the number of computer or mobile devices that can access an individual Account.

2.2 Authorized Users.

Customer agrees that it shall not permit any person other than Authorized Users to access and use the Platter Service and will ensure that its Authorized Users use the Platter Service solely in accordance with this Agreement. Customer acknowledges and agrees that Customer is solely responsible for the use of the Platter Service by Authorized Users, and any breach of this Agreement by any Authorized User will be deemed a breach by Customer. Platter may process personal data about Customer’s or its Authorized User’s use of the Platter Service (“Account Data”) in accordance with its Privacy Notice available at: https://www.platter.co/legal/privacy-notice

Account Data is not Customer Content or Customer Data. 

2.3 Customer Data & Customer Content.

As between Customer and Platter, subject to the licenses expressly granted to Platter herein, Customer shall retain all right, title, and interest in and to Customer Data and Customer Content. Customer grants to Platter a non-exclusive, royalty-free, fully-paid, worldwide license to (i) use and process Customer Data, and (ii) reproduce, modify, incorporate, perform and otherwise use the Customer Content, in case, to the extent reasonably necessary for Platter to provide Customer the Platter Service hereunder. Customer represents and warrants that: (i) Customer has all the rights and/or authorizations necessary to grant the Platter the licenses granted herein in and to Customer Data and Customer Content; and (ii) none of the Customer Data and/or Customer Content violates or will violate this Agreement, any applicable laws, rules or regulations, or any third party’s intellectual property or other proprietary rights.

2.4 Personal Data of Children. 

Customer agrees not to upload, transmit, and/or submit through, or in connection with the use of, Platter Service, or otherwise provide to Platter any personal data about individuals that Customer knows or has reason to know are under the age of 13 or the equivalent age as specified by law in the applicable jurisdiction (e.g., 16 years of age if you are located in the EEA). If Customer discovers or reasonably believes that it has or may have uploaded, transmitted, submitted, and/or otherwise provided any personal data about individuals under the age of 13 or the equivalent age as specified by law in the applicable jurisdiction to Platter and/or through, or in connection with the use of, the Platter Service, Customer agrees to, and shall, immediately remove such information from Platter’s systems (including, without limitation, the Platter Service and Customer’s Account) and immediately notify Platter of such occurrence.

3. ACCESS AND USE OF SERVICES

3.1 Service Term; Trial Period. 

Subject to the terms and conditions of this Agreement (including payment of applicable fees), Platter will provide Customer access to the Platter Service during the Service Term (including any renewal thereof). For the avoidance of doubt, Customer acknowledges and agrees that each Service Term will automatically renew for successive thirty (30) day periods, unless Customer terminates this Agreement, and disconnects and ceases all use of the Platter Service, as set forth in Section 5.2 prior to the expiration of the then-current Service Term. If Customer has obtained the Platter Service on a trial-basis, Customer will have a period of fourteen (14) days from the date Customer first connects the Platter Service to the Customer Store or such other period expressly agreed to in writing by Platter, to use the Platter Service on a trial-basis (the “Trial Period”)..

Customer acknowledges and agrees that upon expiration of the Trial Period, the Service Term will automatically start, and Customer will automatically be charged for applicable Service Fees due and payable for Customer’s applicable Service Tier in accordance with Section 4, unless Customer terminates this Agreement, and disconnects, and ceases all use of the Platter Service, as set forth in Section 5.2 prior to the end of the Trial Period.

3.2 Access to the Platform. 

Subject to the terms and conditions of this Agreement (including payment of applicable fees), Platter grants to Customer a non-exclusive, non-sublicensable, non-transferable limited right during the Trial Period, if applicable, and the Service Term, to: (i) permit Authorized Users to access and use the Platform, over the internet, to generate and deploy Widgets; (ii) to install the Shopify App, Platter+, on the Customer Store to connect the Platter Service and deploy and display the applicable Widgets on the Customer Store; and (iii), reproduce and use a reasonable number of copies of the Documentation in support of the exercise of the licenses and rights granted in this Section 3.2. The licenses granted to Customer hereunder are limited to Customer’s use for its own internal business purposes, in accordance with this Agreement and the Documentation, and subject to any applicable Usage Parameters. 

All copies of the Documentation made by the Customer: (i) will be the exclusive property of Platter; (ii) will be subject to the terms and conditions of this Agreement; and (iii) must include all trademark, copyright, patent, and other Intellectual Property Rights notices contained in the original.

CUSTOMER ACKNOWLEDGES AND AGREES THAT THE TRIAL VERSION IS PROVIDED “AS-IS” AND WITHOUT ANY WARRANTY WHATSOEVER, INCLUDING BUT NOT LIMITED ANY SUPPORT OR OTHER SERVICES (INCLUDING ANY UPDATES OR UPGRADES).

3.3 Access to Beta-Version and Features. 

From time to time, Platter, in its sole discretion, may make certain beta versions of and/or beta features and/or functionality of the Platter Service available to Customer to try at its option at no additional charge which are clearly designated as beta, pilot, limited release, developer preview, non-production, evaluation, or by a similar description (collectively, “Beta Version and Features”).

For the avoidance of doubt, any Beta Version and Features made available by Platter to Customer hereunder are included in the defined term “The Platter Service” as used throughout this Agreement. If Customer elects to access Beta Version and Features made available to Customer by Platter, Platter grants to Customer a non-exclusive, non-transferable, non-sublicensable, limited right to access and use the Beta Version and Features solely for Customer’s internal evaluation and subject to any and all technical limitations implemented in the Beta Versions and Features and/or other usage parameters or restrictions specified by Platter for the Beta Version and Features. In addition to the restrictions set forth in Section 3.4 below, Customer shall not access and/or use the Beta Version and Features (i) for purposes of monitoring their availability, performance or functionality, or for any other benchmarking or competitive purpose, or (ii) without the express prior written approval of Platter if Customer is a direct competitor of Platter. In addition, Customer acknowledges and agrees that the Beta Versions and Features and any Feedback (as defined below in Section 3.7) regarding the Beta Versions and Features are the confidential information of Platter and Customer shall not disclose any such confidential information to any third party.

BETA VERSION AND FEATURES ARE PROVIDED AS-IS, ARE NOT SUPPORTED, AND MAY BE SUBJECT TO ADDITIONAL TERMS AS SPECIFIED BY PLATTER IN WRITING AND/OR IN THE APPLICABLE DOCUMENTATION FOR THE BETA VERSION AND FEATURES.

Platter reserves the right to terminate Customer’s access to any Beta Versions and Features at any time, for any reason.

3.4 Restrictions and Prohibited Uses. 

Customer agrees that Customer will not, and it will not permit any third party (including, without limitation, any Authorized User) to: (i) modify, adapt, translate or create derivative works based on the Platter Service (or any part thereof) or Documentation; (ii) reverse engineer, decompile, disassemble, or otherwise derive or determine or attempt to derive or determine the source code (or the underlying ideas, algorithms, structure or organization) of the Platform, Widgets, Implementation Code and/or Shopify Theme; (iii) distribute, license, sublicense, assign, transfer or otherwise make available to any third party the Platter Service (or any part thereof) and/or Documentation; (iv) remove, alter, or obscure in any way any proprietary rights notices (including copyright notices) of Platter or its suppliers on or within the Platter Service and/or Documentation; (v) interfere with or disrupt the integrity or performance of the Platter Service (or any part thereof), or any system, network or data or cause or aid in the cause of the destruction, manipulation, removal, disabling, or impairment of any portion of the Platter Service; (vi) attempt to gain unauthorized access to the Platter Service (or any part thereof), or its related systems or networks; (vii) frame or utilize framing techniques to enclose the Platter Service or any portion thereof; (viii) use any meta tags, “hidden text”, robots, spiders, crawlers, or other tools, whether manual or automated, to collect, scrape, index, mine, republish, redistribute, transmit, sell, license or download the Platter Service, content, or the personal information of others without Platter’s prior written permission or authorization; (ix) use the Platter Service (or any part thereof) to hack, spam, or phish Platter or Platter’s other users; (x) use the Platter Service to store or transmit any malicious or unsolicited code or software, or store, transmit or upload any material and/or content that is false, inaccurate, illegal, abusive, harassing, harmful to reputation, pornographic, indecent, profane, obscene, hateful, racist, infringing, libelous, tortious, or otherwise objectionable in Platter’s reasonable opinion, or to store, transmit or upload any material or content that violates any third party’s intellectual property rights and/or privacy rights; (xi) impersonate any person or entity, use a fictitious name, or falsely state or otherwise misrepresent Customer’s affiliation with any person or entity; or (xii) violate any applicable local, state, national or international law (including, without limitation, U.S. and foreign export laws concerning the transmission of technical data and other regulated materials) in Customer’s use of the Platter Service.

3.5 Third Party Integrations. 

The Platter Service may allow Customer to connect to and/or use certain third party products, services or software (including, without limitation, data products and services), through scripts and/or APIs made available by the owner of such third party software or services (collectively “Third Party Integrations”). Third Party Integrations are not owned, controlled, or operated by Platter and are subject to separate terms and conditions of the applicable third party provider. If Customer decides to access and use such Third Party Integrations, Customer’s use is of Third Party Integrations is governed solely by the terms and conditions of such Third Party Integrations, and Platter does not endorse, is not responsible for, and makes no representations as to such Third Party Integrations, their content or the manner in which they handle Customer’s data. Platter is not liable for any damage or loss caused or alleged to be caused by or in connection with Customer’s access or use of any such Third Party Integrations, or Customer’s reliance on the privacy practices or other policies of such Third Party Integrations.

PLATTER DOES NOT WARRANT, ENDORSE, GUARANTEE OR ASSUME RESPONSIBILITY FOR ANY THIRD PARTY PRODUCTS OR SERVICES ADVERTISED OR OFFERED THROUGH, OR IN CONNECTION WITH, THE SERVICE (INCLUDING, BUT NOT LIMITED TO, THIRD-PARTY INTEGRATIONS CONNECTED TO THE SERVICE), OR ANY HYPERLINKED WEBSITE OR SERVICE, AND PLATTER WILL NOT BE A PARTY TO, OR IN ANY WAY MONITOR, ANY TRANSACTION BETWEEN CUSTOMER AND THIRD-PARTY PROVIDERS OF SUCH THIRD PARTY PRODUCTS OR SERVICES AND/OR THIRD PARTY INTEGRATIONS.

3.6 Operational Metrics. 

Platter monitors and collects Operational Metrics for its own business purposes, such as improving, testing, and maintaining the Platter Service and related machine learning algorithms, and developing additional products and services. Customer grants to Platter a non-exclusive, irrevocable, transferable, worldwide, and royalty-free license to (i) collect, analyze and use Operational Metrics, for the purposes set forth above, and (ii) modify, reorder, augment and/or manipulate Customer Data and related Operational Metrics for its own internal business purposes for sourcing and machine learning algorithms. Platter may only publicly distribute Operational Metrics in aggregate, non-personally identifiable form that cannot be used to identify Customer or any individual Authorized User or end user of the Customer Store, unless explicitly authorized by Customer ahead of time.

3.7 Platter Proprietary Rights. 

Customer acknowledges and agrees that the Platter Service and Documentation are provided under license, and not sold, to Customer. Customer does not acquire any ownership interest in the Platter Service or Documentation under this Agreement, or any other rights thereto, other than to use the same in accordance with the license granted and subject to all terms, conditions, and restrictions under this Agreement. Platter and its licensors and service providers reserve and shall retain their entire right, title, and interest in and to the Platter Service and all Intellectual Property Rights arising out of or relating to the Platter Service, except as expressly granted to the Customer in this Agreement. Customer shall safeguard the Platter Service and Documentation (including all copies thereof) from infringement, misappropriation, theft, misuse, or unauthorized access. Customer shall promptly notify Platter if Customer becomes aware of any infringement of the Platter’s Intellectual Property Rights in the Platter Service and fully cooperate with Platter in any legal action taken by Platter  to enforce its Intellectual Property Rights.

To the extent that any ideas, suggestions, improvements and/or other feedback regarding any aspect of the Platter Service and/or Documentation, including, without limitation, the functioning, features, and other characteristics thereof are provided by or on behalf of Customer and/or any Authorized User (collectively, “Feedback”), Customer hereby grants Platter, its subsidiaries, affiliates and partners a worldwide, irrevocable, perpetual, royalty free, non-exclusive, sublicensable and transferable license under all Customer’s intellectual property rights in the Feedback to exploit and use for any purpose, without compensation or attribution.

3.8 Changes and Modifications. 

Platter reserves the rights to either temporarily or permanently modify, suspend or discontinue the Platter Service (or any part thereof) with or without notice. Customer agrees that Platter will not be liable to Customer or to any third party for any modification, suspension or discontinuance of the Platter Service (or any part thereof).

4. FEES; PAYMENT TERMS

4.1 Service Fees. 

Customer agrees to, and shall, pay to Platter the applicable Service Fees based on the Customer’s applicable Service Tier for each Service Term. Platter reserves the right, at any time, to increase the fees payable hereunder, and/or change, update, or modify the Platter’s pricing and/or payment terms; provided that, any increase in fees applicable to Customer shall not take effect until the start of the next Service Term. In the event of early termination by the Customer before the end of the Service Term, the Customer is obligated to pay the full remaining amount of Service Fees due for then-current Service Term, which shall be due immediately upon the effective date of termination.

4.2 Payment Terms. 

Unless otherwise set forth in the applicable SOW and/or otherwise expressly agreed in writing by Platter the Service Fees shall be due and payable by Customer in advance on or before the first day of the Service Term (and each renewal thereof). Except where Platter has agreed to invoice Customer for the Service Fees (which shall be at Platter’s sole discretion), the Service Fees will be automatically billed and charged to Customer’s Payment Method (as defined below) by Platter’s third party payment processors (currently, Shopify and Stripe). Invoiced fees, if applicable, will be due and payable by Customer in accordance with the payment terms in the applicable invoice. Customer expressly agrees that Platter or its third party payment processors may bill and charge Customer for the applicable Fees due and payable by Customer hereunder and any applicable Taxes (defined below) and any other charges that Customer may incur in connection with the use of the Platter Service, and Customer hereby authorize Platter (through its third party payment processors) to charge all such Service Fees, Taxes and other charges to the credit card, or other payment method provided by Customer (the “Payment Method”), in accordance with the billing terms in effect at the time a fee or charge is due and payable. To the extent that any amounts owed by Customer cannot be collected from or through the Payment Method(s), Customer is solely responsible for paying such amounts by other means. If payment is not received or cannot be charged to Customer for any reason in advance, Platter reserves the right to suspend or terminate Customer’s and its Authorized User’s access to the Platter Service and/or terminate this Agreement. All fees are listed and payable in United States Dollars (USD). Except as otherwise expressly set forth in this Agreement, all fees are non-refundable and non-cancellable.

4.3 Taxes. 

The fees are exclusive of any taxes, levies, duties, or similar governmental assessments of any nature, including, for example, value-added, sales, use or withholding taxes, assessable by any jurisdiction (collectively, “Taxes”), and Customer is and shall be responsible for payment of all such taxes (other than taxes based on Platter’s income), and any related penalties and interest, arising from the payment of the fees, the delivery of the Platter Service, or performance of any services by Platter hereunder.

5. TERM; TERMINATION

5.1 Term.

The term of this Agreement commences on the first date of the Service Term and will remain in effect for the duration of the Service Term (including any renewal thereof), or until terminated in accordance with this Agreement (whichever is sooner). Each Service Term shall automatically renew as set forth in Section 3.1.

5.2 Termination. 

Customer may terminate this Agreement by disconnecting the Platter Service from Customer's Shopify account, and ceasing all access to the Platter Service and permanently uninstalling the Platter Service from the Customer Store. Customer acknowledges and agrees that notwithstanding any termination of this Agreement, the Service Fees are non-refundable and non-cancellable. At any time, Platter may (i) suspend or terminate Customer's and/or any Authorized User's right to access or use the Platter Service (or any part thereof), or (ii) terminate this Agreement with respect to Customer if Platter, in good faith, believes that Customer has used the Platter Service (or any part thereof) in violation of this Agreement, including any incorporated guidelines, terms or rules.

5.3 Effect of Termination. 

Upon termination of this Agreement for any reason, all outstanding fees immediately becoming due and payable, including, without limitation, any Service Fees due and payable for the remainder of the then-current Service Term, and Customer’s and its Authorized Users’ right to access and use the Platter Service will automatically terminate. In addition, provided that Customer has paid Platter all amounts due and payable under this Agreement, Platter will permit Customer to export a copy of the Customer Data and Customer Content, following Platter’s receipt of Customer’s written request to export such Customer Data within thirty (30) days of the date of termination. Thereafter, Company will have no obligation to retain Customer Data. The following Sections will survive any termination or expiration of this Agreement: 1, 2, 3.4, 3.5, 3.6, 3.7, 4, 5.3, and 6 through 15.

6. INDEMNIFICATION
Customer shall indemnify, defend, and hold Platter and its affiliates and subsidiaries, and their respective officers, directors, shareholders, employees, contractors, agents, successors and assigns (collectively, “Platter Indemnified Parties”), harmless from and against any and all liability, losses, claims, expenses (including reasonable attorneys’ fees), demands or damages of any kind, arising out of or related to (i) Customer’s breach of this Agreement or any license or other agreement applicable to any Third Party Integrations; (ii) allegations that the Customer Content, or Customer’s activities in connection with, or use of, the Platter Service (or any part thereof), violate any applicable laws, rules or regulations, or infringe or misappropriate the intellectual property rights of any third party; (iii) Customer Data or a violation of any applicable privacy law, rule or regulation by Customer; and/or (iv) Customer’s use of the Platter Service. Platter shall promptly notify Customer in writing of such action, give Customer sole control of the defense thereof and any related settlement negotiations, and, at Customer’s reasonable request and expense, cooperate and assist in such defense. Under no circumstances shall Customer enter into any settlement that involves an admission of liability, negligence or other culpability of any Platter Indemnified Party or requires any Platter Indemnified Party to contribute to the settlement without Platter’s prior written consent. Platter and any Platter Indemnified Party may participate and retain its own counsel at its own expense.

7. DISCLAIMER

THE PLATTER SERVICE (AND ALL PARTS THEREOF), DOCUMENTATION, AND ANY OTHER MATERIALS OR SERVICES PROVIDED BY PLATTER, ARE PROVIDED “AS IS” AND “AS AVAILABLE” AND PLATTER AND ITS LICENSORS AND SUPPLIERS HEREBY EXPRESSLY DISCLAIM ANY REPRESENTATIONS, WARRANTIES OR GUARANTEES OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING WARRANTIES OF MERCHANTABILITY, FITNESS FOR ANY PARTICULAR PURPOSE, SATISFACTORY PURPOSE, ACCURACY, OR NON-INFRINGEMENT. PLATTER AND ITS LICENSORS AND SUPPLIERS DO NOT WARRANT OR MAKE ANY GUARANTEE THAT DEFECTS WILL BE CORRECTED OR THAT THE PLATTER SERVICE (OR ANY PART THEREOF), DOCUMENTATION, OR ANY OTHER MATERIALS OR SERVICES PROVIDED BY PLATTER OR CONTENT MADE AVAILABLE THROUGH THE PLATTER SERVICE: (I) WILL MEET CUSTOMER’S REQUIREMENTS; (II) WILL BE COMPATIBLE WITH CUSTOMER’S NETWORK, COMPUTER OR MOBILE DEVICE, OR ANY THIRD PARTY PRODUCTS OR SERVICES INCLUDING, WITHOUT LIMITATION, ANY THIRD PARTY INTEGRATIONS; (III) WILL BE AVAILABLE ON AN UNINTERRUPTED, TIMELY, SECURE OR ERROR-FREE BASIS; OR (IV) WILL BE ACCURATE OR RELIABLE. CUSTOMER EXPRESSLY ACKNOWLEDGES AND AGREES THAT THE USE OF THE PLATTER SERVICE, AND ALL RESULTS OF SUCH USE IS SOLELY AT CUSTOMER’S OWN RISK. NO ADVICE OR INFORMATION, WHETHER ORAL OR WRITTEN, OBTAINED BY CUSTOMER FROM PLATTER, ANY THIRD PARTY, OR THROUGH THE PLATTER SERVICE, SHALL CREATE ANY WARRANTY.

8. LIMITATION OF LIABILITY

TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW: (I) IN NO EVENT SHALL PLATTER BE LIABLE FOR ANY INDIRECT, CONSEQUENTIAL, PUNITIVE, SPECIAL OR INCIDENTAL OR OTHER DAMAGES RESULTING FROM, ARISING OUT OF OR IN CONNECTION WITH THIS AGREEMENT OR THE ACCESS, USE OF, OR INABILITY TO ACCESS OR USE THE PLATTER SERVICE (OR ANY PART THEREOF), AND/OR ANY OTHER MATERIALS OR SERVICES PROVIDED BY PLATTER, EVEN IF PLATTER HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES EXCEPT TO THE EXTENT SUCH DAMAGES ARISE DIRECTLY AND SOLELY FROM WILLFUL MISCONDUCT OR GROSS NEGLIGENCE ON THE PART OF PLATTER, AND (II) IN NO EVENT SHALL PLATTER’S TOTAL CUMULATIVE LIABILITY ARISING FROM OR RELATED TO THIS AGREEMENT OR THE ACCESS, USE OF, OR INABILITY TO ACCESS OR USE THE PLATTER SERVICE (OR ANY PART THEREOF), AND/OR ANY OTHER MATERIALS OR SERVICES PROVIDED BY PLATTER HEREUNDER EXCEED THE GREATER OF THE SERVICE FEES PAID OR PAYABLE TO PLATTER BY CUSTOMER HEREUNDER DURING THE TWELVE (12) MONTH PERIOD PRIOR TO THE CAUSE OF ACTION, OR ONE HUNDRED DOLLARS ($100.00). THE PARTIES AGREE THAT THESE LIMITATIONS SHALL APPLY EVEN IF THIS AGREEMENT OR ANY LIMITED REMEDY SPECIFIED HEREIN IS FOUND TO HAVE FAILED OF ITS ESSENTIAL PURPOSE. THE PARTIES AGREE THAT THIS SECTION 8 REPRESENTS A REASONABLE ALLOCATION OF RISK AND THAT PLATTER WOULD NOT PROCEED IN THE ABSENCE OF SUCH ALLOCATION. THIS ALLOCATION OF RISK IS AN ESSENTIAL ELEMENT OF THE BASIS OF THE BARGAIN BETWEEN THE PARTIES. PLATTER DISCLAIMS ALL LIABILITY OF ANY KIND OF PLATTER’S LICENSORS AND SUPPLIERS.

9. APPLICATION OF LIMITATIONS AND DISCLAIMERS TO CONSUMERS.

Certain states and/or jurisdictions do not allow the exclusion of implied warranties or limitation of liability for incidental or consequential damages with respect to consumers (i.e., a person acquiring goods otherwise than in the course of a business), so the exclusions set forth in Sections 7 and 8 above may not apply to Customer if Customer is deemed a consumer. The limitations or exclusions of warranties and liability contained in this Agreement do not affect or prejudice the statutory rights of a consumer. The limitations or exclusions of warranties and remedies contained in this Agreement shall apply to Customer as a consumer only to the extent such limitations or exclusions and remedies are permitted under the laws of the jurisdiction where Customer is located.

10. CONFIDENTIALITY.

Each party (the “Disclosing Party”) may from time to time during the term of this Agreement disclose to the other party (the “Receiving Party”) certain proprietary and non-public information regarding the Disclosing Party’s products, services, and business (collectively, “Confidential Information”). Without limiting the foregoing, Confidential Information of Platter shall include the Implementation Code, Documentation, Feedback, any reports generated or made available through the Platter Service, and any non-public technical and business information regarding the Platform, Shopify Theme, Widgets, and/or any other Platter products and/or services. The Receiving Party will not use any Confidential Information of the Disclosing Party for any purpose not expressly permitted by this Agreement, and will disclose the Confidential Information of the Disclosing Party only to the employees or contractors of the Receiving Party who have a need to know such Confidential Information for the purposes of this Agreement and who are under a duty of confidentiality no less restrictive than the Receiving Party’s duty hereunder. The Receiving Party will protect the Disclosing Party’s Confidential Information from unauthorized use, access, or disclosure in the same manner as the Receiving Party protects its own confidential or proprietary information of a similar nature and with no less than reasonable care. Confidential Information shall not include information: (i) was already lawfully known to the Receiving Party at the time of disclosure by the Disclosing Party without any obligation of confidentiality; (ii) is disclosed to the Receiving Party by a third party who had the right to make such disclosure without any confidentiality restrictions; or (iii) is, or through no fault of the Receiving Party, or its employees and contractors, has become, generally available to the public. The Receiving Party will be allowed to disclose Confidential Information of the Disclosing Party without violating its obligations under this Section to the extent that such disclosure is (a) approved in writing by the Disclosing Party, (b) necessary for the Receiving Party to enforce its rights under this Agreement; or (c) required by law or by the order of a court or similar judicial or administrative body, provided that the Receiving Party notifies the Disclosing Party of such required disclosure promptly and in writing and cooperates with the Disclosing Party, at the Disclosing Party’s reasonable request and expense, in any lawful action to contest or limit the scope of such required disclosure. The Receiving Party will return to the Disclosing Party or destroy all Confidential Information of the Disclosing Party in the Receiving Party’s possession or control promptly upon the written request of the Disclosing Party or the termination of this Agreement, whichever comes first. At the Disclosing Party’s request, the Receiving Party will certify in writing that it has fully complied with its obligations under this Section. Neither party will disclose any terms of this Agreement to anyone other than its attorneys, accountants, and other professional advisors under a duty of confidentiality except (1) as required by law, or (2) in connection with a proposed merger, financing, or sale of such party’s business (provided that any third party to whom the terms of this Agreement are to be disclosed is under a duty of confidentiality.

12. AVAILABILITY OF THE SERVICES.

Information describing the Platter Service is accessible worldwide but this does not mean the Platter Service, or certain portions thereof, are available in Customer’s country. Platter may restrict access to the Platter Service, or portions thereof, in certain countries in its sole discretion. It is Customer’s responsibility to make sure Customer’s use of the Platter Service is legal in Customer’s country of residence. The Platter Service may not be available or accessible in all languages. If at Platter’s reasonable determination, Customer uses the Platter Service or any other material or services provided by Platter to Customer in a manner that violates laws, creates an excessive burden or potential adverse impact on Platter’s systems, in addition to any of its other rights or remedies, Platter may, without liability to Platter, immediately suspend or terminate Customer’s access to the Platter Service.

13. ELECTRONIC COMMUNICATIONS.

By using the Platter Service, Customer consents to receiving electronic communications from Platter. These electronic communications may include notices about applicable fees and charges, transactional information and other information concerning or related to Customer’s use of the Platter Service. These electronic communications are part of Customer’s relationship with Platter and Customer receives them as part of Customer’s access and use of the Platter Service. Customer agrees that any notices, agreements, disclosures or other communications that Platter sends Customer electronically will satisfy any legal communication requirements, including that such communications be in writing.

14. GOVERNING LAW AND DISPUTE RESOLUTION

14.1 Governing Law. 

This Agreement will be governed by the laws of the State of New York, United States of America without giving effect to any conflict of laws principles. The United Nations Convention on Contracts for the International Sale of Goods in its entirety is expressly excluded from this Agreement. Furthermore, this Agreement (including without limitation, the Platform and any software and services provided hereunder) will not be governed or interpreted in any way by referring to any law based on the Uniform Computer Information Transactions Act (UCITA) or any other act derived from or related to UCITA.

14.2 Disputes.

Except as otherwise set forth in this Agreement, any dispute between the parties arising out of or relating to this Agreement, the Platter Service (or any part thereof), or Customer’s use, or inability to use, any part of the Platter Service (collectively, “Disputes”) shall be governed by the provisions set forth in this Section.

14.3 Informal Resolution. 

Before resorting to formal dispute resolution in accordance with this Section, Customer agrees to first contact Platter directly by email at ben@platter.co to seek an informal resolution to any Dispute. In the event the Dispute is not resolved within thirty (30) days after submission, either party may institute arbitration proceedings in accordance with the procedures set forth in this Section.

14.4 Agreement to Arbitrate. 

Except as otherwise expressly set forth in this Agreement, any and all Disputes of every kind, arising out of or related to this Agreement (whether contractual or non-contractual) shall be subject to final, binding and confidential arbitration conducted by the American Bar Association under its rules of arbitration in force as of the date such Dispute is referred for arbitration (the “Rules”). To the extent there is any conflict between the provisions set forth in this Section and the Rules or any procedural or other rules issued by the arbitrator, this Section will control. The parties shall appoint a single arbitrator by mutual agreement; provided that, if the parties cannot agree on an arbitrator, the arbitrator(s) shall be selected according to the Rules. The seat of the arbitration shall be Buffalo, New York, United States of America, unless otherwise mutually agreed by the parties in writing. The arbitrator(s) and the parties shall comply with the following: (i) the arbitration shall be conducted by telephone, online and/or be solely based on written submissions, the specific manner shall be chosen by the party initiating the arbitration; (ii) the arbitration shall not involve any personal appearance by the parties or witnesses unless otherwise mutually agreed by the parties; (iii) all arbitration proceedings between the parties will be confidential unless otherwise agreed by the parties in writing; and (iv) any judgment on the award rendered by the arbitrator shall be binding, final, and confidential, and may be entered in any court of competent jurisdiction. The arbitrator has exclusive authority to resolve any dispute relating to the interpretation, applicability, or enforceability of the Agreement to Arbitrate. If either party challenges the right of the other party to obtain arbitration of a dispute between them, or otherwise seeks to file a court action notwithstanding the agreement of the parties to arbitrate disputes, any such legal suit, action or proceeding arising out of or relating to this Agreement shall be commenced solely in the state and federal courts located in Erie County, New York, United States of America, and each party hereto irrevocably submits to the exclusive jurisdiction and exclusive venue of any such court in any such suit, action or proceeding. In the event of a legal suit, action or proceeding regarding a matter which is determined to be subject to arbitration under this Agreement, the party which obtains the determination that the matter is subject to arbitration shall be entitled to an award of its costs and reasonable attorney’s fees in such legal suit, action or proceeding. Notwithstanding the Agreement to Arbitrate, Platter may seek injunctive or other equitable relief in any court with competent jurisdiction, to prevent immediate harm arising from any actual or alleged violation of a Platter’s Confidential Information or Intellectual Property Rights pending arbitration of any remaining claims.

15. MODIFICATIONS TO THIS AGREEMENT.

Platter reserves the right to update or modify this Agreement at any time. The revised Agreement will be posted on Platter's website located at https://www.platter.co/legal/platter-terms-of-service. Except as stated below with respect to material changes, all updates and modifications to this Agreement will be effective from the day they are posted online, as indicated by the "Last Updated" date set forth above. If Platter makes any material changes to this Agreement, Platter will provide reasonable prior notice to Customer of these changes by sending a notification to the email address Platter has on file for Customer, or, if Platter does not have an email address on file, by posting a prominent notice on Platter's website https://www.platter.co and/or through the user interface of the Platform. Material changes to this Agreement will become effective on the date set forth in the notice. It is Customer's responsibility to regularly visit and review this Agreement for updates, changes and modification. If Customer does not agree to any updates or modifications to this Agreement, simply do not use or access the Platter Service and, if applicable, terminate the Account. Customer's and/or any of its Authorized Users' continued access or use of the Platter Service (or any part thereof) after the applicable effective date of the revised Agreement will constitute Customer's acceptance of the revised Agreement.

16. GENERAL.

Neither the rights nor the obligations arising under this Agreement are assignable by Customer, and any such attempted assignment or transfer shall be void and without effect. Any waiver of any provision of this Agreement must be in writing and executed by both parties. The failure of either party to exercise any right provided for by this Agreement shall not be deemed a waiver of that right. If any term or provision of this Agreement is determined to be illegal, unenforceable, or invalid in whole or in part for any reason, that provision shall be stricken from this Agreement and shall not affect the legality, enforceability or validity of the remainder of the provisions set forth in this Agreement. The parties acknowledge and agree that they are dealing with each other as independent contractors and nothing in this Agreement and its performance shall be construed as creating a joint venture or agency between Platter and Customer. This Agreement is not intended to grant rights to anyone except Customer and Platter, and in no event shall this Agreement create any third party beneficiary rights. Platter may delegate the performance of any services hereunder to its affiliates and contractors. This Agreement and any other policies or terms and conditions referenced herein, constitute the entire agreement between the parties regarding the subject matter, and supersedes all prior oral or written agreements or communications with regard to the subject matter described. Any notice to Customer may be provided by email. The headings of Sections of this Agreement are for convenience and are not to be used in interpreting this Agreement. As used in this Agreement, the word “including” means “including but not limited to.” Customer agrees that this Agreement will not be construed against Platter by virtue of having drafted them. The official text of this Agreement (and any notice submitted hereunder) will be in English. The parties acknowledge that they require that this Agreement be drawn up in the English language only. In the event of any dispute concerning the construction or meaning of this Agreement, reference will be made only to this Agreement as written in English and not to any translation into another language. Any delay in performance of any duties or obligations of either party will not be considered a breach of this Agreement if such delay is caused by a labor dispute, shortage of materials, fire, earthquake, flood, telecommunications or Internet failure, or any other event beyond the reasonable control of such party.

17. QUESTIONS AND ADDITIONAL INFORMATION.


Please feel free to contact Platter at legal@platter.co if you have any questions about this Agreement.